See our cookie policy for more information on cookies and how to manage them. Few jobs hinge on creativity and innovation the way marketing does. Successful store managers can work their way up to corporate or area manager positions. Your answer will show that you will fit in well with the company culture and mission, and that the job itself is relevant to your skills and interests. As is the case with many careers in the fashion industry, fashion marketing can be highly competitive. Fashion marketing managers often work in fast-paced environments and need to stay up-to-date on the latest trends to keep up with consumer demands. As a result, the information included in this Cookie Policy is likewise applicable to all such tracking technologies that we use. Explanation: The candidate directly refers to the quality of the company's products here, which is flattering for the hiring manager to hear. Those who work in marketing will also be responsible for tracking consumer trends and habits to inform strategy to boost revenue. The option to do this is usually found in the options, settings or preferences menu of your browser or mobile device. Answer (1 of 16): A good reason for working in fashion is that is gives you a way to express your creative side.Some people paint, sculpt, write poems or take photographs but just because there aren't your hobbies it doesn't mean that you aren't artistic.If you can appreciate the lines that a coat makes when it hangs off a body or the curves of a pair of trousers, your artistic outlet … The best way to answer 'Why do you want to work here? “Anyone who can show they have a sound knowledge of social channels will definitely set themselves apart. Marketing involves a lot of analysing metrics and results to decipher what worked and what didn’t, allowing you to strategically apply these learnings to consequent efforts. The cookie enables user tracking by synchronising the ID across many Microsoft domains. There’s more to marketing than strategy and analytics. FRA also uses some cookies which are strictly necessary in order for you to use our services available on our website. According to recent graduate Abbie Hanson, the course provided the step she needed to get her dream role: “Without Level 4, I never would have found the path to go down to get my job as an MA at ASOS.”. With social media marketing for fashion, there’s no one-size-fits-all solution. Cookie purpose description: Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. With the glamorous reputation the industry has earned, it’s not hard to see why positions in the fashion industry are so popular. Cookie purpose description: Used widely by Microsoft as a unique user ID. Cookie purpose description: Stores the user's cookie consent state for the current domain. Public relations can be a stressful position, as you are often the go … Use your network of contacts, from classmates, to friends or family, and trade organisations to help you. A favourite with interviewers across many industries, it is traditionally asked during strengths-based interviews , though it can crop up throughout the interview process. Sophie Lockard, Marketing Manager at Boohoo.com, stresses moving with the times. If you want to succeed in the game, you have to choose the right platforms and prepare a tailored social media marketing strategy. All of the best marketers fuse this logical approach with a generous burst of creativity. Cookie purpose description: Used to send data to Google Analytics about the visitor's device and behaviour. When it comes to marketing, you can count on this industry to keep things interesting. You can also manage these preferences at any time via the Cookie Policy, where you will also find more information about our cookies. Fashion marketers have to be creative and in tune with their target customers while also being focused on the business side of fashion with the goal of driving sales and profits. Personal assistant. Whether you’ve wanted to be a fashion designer since you first discovered fabrics, or fashion buying is a passion that’s evolved slowly over time, there are so many ways you can apply your individual skills and talents to the fast-paced and ever-changing world of fashion. Let’s find out from some of the people out there doing these roles right now what it really takes to succeed in a fashioning marketing career. As a user of the products, this candidate demonstrates that they are already knowledgeable about what the company does, and how much they want to be a part of the team. If you do not accept our use of cookies as set out above, please [click continue without cookies tab/don’t tick box] or please set your browser to reject cookies. Cookie purpose description: Helps prevent Cross-Site Request Forgery (CSRF) attacks. Oh, and add fashion PR and its difficulty to “get in” into the mix…there may be weeping and ice cream comas in your future. How do you talk to them across various digital marketing channels, and how can you stand out in the extremely competitive fashion industry? As a merchandiser, you’ll be responsible for ensuring that products appear in the right stores in the right quantities at the right time. I know this is stating the obvious and the reason why you would want to pursue a Bachelor’s degree in Fashion Design: to become a fashion designer. Cookie purpose description: Used by Facebook, Cookie purpose description: Used by Trackcmp, Initiator: Script tag, page source line number 120, This Cookie Policy is to be read alongside the FRA’s. Working in marketing is a way of being on both sides of that conversation. Initiator: Script tag, page source line number 111. The table below provides more information about the cookies we use and why. Cookie purpose description: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. However, glamour is far from the only benefit. Click on the links below to find out how to change your cookie settings in: We may update our use of cookies from time to time and consequently we may update this Policy. Cookie purpose description: Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network. We therefore recommend that you check this Policy regularly. In order to come up with a marketing campaign for a brand, you’re going to need to flex those creative muscles! (Source: http://theeverygirl.com/marketing-elle-magazine). You might be analysing last year’s trends in order to predict this season’s key looks. Before you go applying for all of those promising-sounding fashion marketing roles, it is worth really taking the time to really evaluate whether it is the right role for you. Store manager. Initiator: Inline script, page source line number 1356-1430. What is it like to be a British Army Officer? Or, you might have your finger on the pulse of the latest news, and wish to pursue a career in fashion marketing and social media. Although this Policy refers to the general term “cookie”, which is the main method used by our website to store information, the browser’s local storage space is also used for the same purpose and we may use other tracking technologies through this website such as web beacons. Social media marketing for fashion brands. We use cookies to improve user experience on our website. You might be choosing and measuring fabrics. We’ve already covered a few of the best jobs in the marketing industry, but here are nine great reasons you should work in marketing: It comes with excellent career prospects Marketing is a growing industry. Is a career in fashion marketing right for you? Secondly, fashion marketing can be challenging – but also a great way to exercise your creativity and business skills. What kind of skills do I need to get into fashion marketing? Working in fashion allows you to meet so many people, all with different backgrounds, experiences and stories. Level 4 Fashion Business (with Marketing), Level 4 Fast Track Buying and Merchandising, BA (Hons) in Business Management for Fashion, BA (Hons) in Marketing & Communications for Fashion, https://www.googleadservices.com/pagead/conversion.js. There is constant emphasis placed on the importance of making contacts in almost any professional industry these days. Knowing the right people can often open doors to a world of opportunities, so it’s vital to network at any possible opportunity. Along your journey, you will acquire further knowledge and skills, not only improving your overall performance but your confidence, too. Why should you consider a career in fashion marketing? • I would greatly appreciate the opportunity to work at H&M as I have a great interest in fashion and believe everyone has the ability to convey their personality throw their fashion sense at H&M help their customers do that and I would like to assist them also. You’ll need to be able to understand – and eventually devise – sales and marketing strategies that convince consumers that yours is the brand for them. dedicating your life to a career in fashion, Edmundson Electrical: Office Administrator, Glencoe Nursing Home: Activities Co-Ordinator, 7 Warning Signs You Should Reject a Job Offer, The Ultimate Guide to Getting a Christmas Job. Cookie purpose description: Determines if the user's navigation should be registered in a certain statistical place holder. Data is sent to: United Kingdom (adequate), Cookie purpose description: Used By Worldpay. Cookie purpose description: Collects anonymous data on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded with the purpose of generating reports for optimising the website content. Finally – you need to be personable. Cookie purpose description: Collects data on the user's visits to the website, such as what pages have been loaded. Cookies send data back to the originating website on each subsequent visit or allow another website to recognise the cookie. You can choose which type of optional cookies you wish to accept below. Cookies are useful because they allow a website to recognise your visit and collect You need to be hungry for information, an early adopter of new trends and always have your finger on the pulse of what’s happening in the fashion world. This Policy was last updated in March 2020. information about how you use that website. Marketing cookies are used to track visitors across websites. If you’re lucky, you may even get to attend glamorous industry events. Many fashion executives employ personal assistants, in any of the departments listed above. The products have to be positioned perfectly and make just the right impact at this point in the process. At the FRA, we’ve recognised the huge demand within the fashion industry for graduates with digital skills. Here are the five reasons why you should seriously consider a career in fashion: 1. Internet browsers normally accept cookies by default. Cookies are small pieces of data that website store on your browser when you visit them. Cookie purpose description: Used by Google Tag Manager to control the loading of a Google Analytics script tag. Cookie purpose description: Used by the content network, Cloudflare, to identify trusted web traffic. Cookies are useful because they allow a website to recognise a user’s device and, for instance, remember your preferences and generally improve your online user experience. The registered data is used for targeted ads. From production of raw materials through to the retail sector, the fashion industry consists of four different levels. Do not be afraid to ask for advice or help. They contain details of your browsing history on that website and distinguish you from other users. The website cannot function properly without these cookies. There are so many avenues that you can follow; it’s best to focus on one or two things that you do best, then you can always learn more from there. Cookie purpose description: Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Use your network of contacts: Building a fashion business requires access to all kinds of people and resources. Higher ranking jobs in fashion often come with the opportunity to travel, which is one of the reasons why positions are highly sought after. According to Marketing Manager at Elle, Patrice Batson, the most important trait you need to get ahead in fashion marketing is curiosity. Why They Ask The Question “Why Do You Want To Work Here” First off, let’s explore why this question is even asked. If you’re the sort of person who enjoys a challenge, or requires a certain amount of pressure in order for your performance to excel, the fashion industry provides the ideal environment for you to thrive. KEEP THE FOCUS ON THE COMPANY: Ask not what the position can do for you, but what you can do for the position. If you click on accept you are happy for your web browser to receive all cookies from our website. A massive 90% of our Level 4 graduates and 88% of our Degree graduates go onto job roles within the fashion industry or further education. Because of this, there is a fantastic variety of professional roles to choose from within the industry. They can work in a wide range of settings and work environments in or outside the country. In many roles within the fashion industry, no two days are the same. Whatever skillset you have, there is more than likely a place for you in fashion. And for a career in fashion marketing, our Level 4 Digital Marketing Diploma course and BA (Hons) in Marketing & Communications for Fashion Degree are great places to start. With technology constantly advancing, so are the opportunities to market more effectively. They may prove useful in any business ventures you have planned. Cookie purpose description: Used by Facebook to register impressions on pages with the Facebook login button. Working hard to achieve success brings with it a feeling much more satisfying than stepping right in at the top. Fun, fierce and fast paced, the fashion industry attracts hundreds of graduates every year, meaning you have to be fearless in order to get where you want to be. The fashion industry has plenty of room for progression, meaning you’ll have a number of opportunities for promotions and pay rises. Here are the five reasons why you should seriously consider a career in fashion: From production of raw materials through to the retail sector, the fashion industry consists of four different levels. If you land that sought-after role, you need to work hard to keep up with the pace and fight off the competition! That is a kind of creative work on multiple levels: meeting design, interaction design, web, advertising, email marketing, social media, print advertising, sponsorship campaigns… There is no end for creative ideas! This Cookie Policy is to be read alongside the FRA’s Privacy Policy which explains how FRA uses personal information. If you want to work in retail or management and you have schooling, apply directly for these positions. Those who work in marketing will also be responsible for tracking consumer trends and habits to inform strategy to boost revenue. By clicking accept when you visit the website you consent to our use of cookies as updated from time to time. One of the beauties of working in marketing is the innumerable opportunities to specialise in certain areas such as market research and direct marketing or diversify into other related disciplines such as public relations and advertising. What is going to capture the attention of your target audience? Used widely by Microsoft as a unique user ID. Besides glitz and glamour aspiring fashion designers have multiple work avenues. Therefore, a career in fashion marketing involves, among many other duties, devising strategies not only to communicate the core values of a brand or fashion house to intrigue customers, but also to drive sales and boost revenue. London College of Contemporary Arts’ Claire Payne explains why beating off the competition will most certainly be worth the time and effort. These cookies are required to support the Live Chat functionality on the website. But don’t just take our word for it. Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. Fashion marketing is a competitive field, as are most careers in fashion. Please note, if you decline cookies the live chat will not be available. The world of fashion is an incredibly competitive place and anyone who succeeds there should be proud of their achievements. It’s where the finished item or range that product designers have worked so hard on finally comes to market. Here at the Fashion Retail Academy (FRA) our diverse range of courses have been specially designed to give you the specific skills you’ll need to succeed in your chosen area of the fashion industry. Other duties involved in a fashion marketing role might include social media management, content creation, analytics and advertising. The FRA’s highly specialised courses are designed to help you gain employment. This skill requires a lot of forecasting and monitoring of sales – perfect for all the Excel gurus out there! One of the most important qualities you need in order to succeed in fashion marketing is business savvy. What does a career in fashion marketing involve? In particular, you consent to cookies being stored on your computer and/or mobile device (unless rejected or disabled by your browser). '—plus examples from 3 people who got the job Published Tue, Oct 27 2020 11:03 AM EDT Updated Tue, Oct 27 2020 11:10 AM EDT J.T. This Cookie Policy explains how the Fashion Retail Academy (“FRA”) uses cookies and other tracking technologies through our website https://www.fashionretailacademy.ac.uk. Now that we’ve gotten all of that out of the way, I want to talk about why it’s FANTASTIC to be a publicist and work in the fashion PR field: 1. Not accept our use of cookies please disable them following our guidance below you.! 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