Instagram Reels is a great place to dedicate this type of content. While going viral on TikTok is a great opportunity, Instagram Reels is already connected to your Instagram account. Brands now on TikTok have experienced this growth, and are using the app to reach a younger demographic in the process. Although they only have three videos, they did a hashtag challenge at Coachella last year called the #HPCoachellaDreamland challenge and enlisted some big TikTok influencers to spread the word via ads. TikTok currently offers In-Feed Ads, Brand Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects. Instagram Reels, while it looks and behaves in many ways like TikTok, doesn’t seem to be where TikTok is as far as discovery and their algorithm. As an internationally published photographer and writer, Jordan tells visual stories highlighting the world around her. Check out these articles: Find your plan and license images with peace of mind. Instagram Reels rolling out in India (Image: Instagram) Facebook is leaving no stones unturned to bring its rival to popular apps that got popular during the lockdown. In November 2018, it tried to steal a market share in the short-video industry with its app called Lasso. Despite th While Instagram users can record a voiceover on Instagram Reels, they can’t add any special effects to the audio. As of now, brands and businesses cannot roll out any paid ads on Instagram Reels, but they can work with creators and influencers to create branded content. Merchants who get access to the program will be able to connect their TikTok for Business account with their Shopify account and sell products on TikTok via in-feed shoppable video ads. Instagram is shifting to the e-commerce space. Instagram Reels also has a “Featured” video feature. You probably know that Instagram Stories’ father is Facebook, but if you’re somewhat older than 25 years of age, you also know that its mother is… well, Snapchat. This is simply another way for a brand or business to engage with its audience on the platform. https://www.tiktok.com/@spikeball/video/6823834313558215942. According to Instagram, “If your Reel is featured in Explore, you’ll receive a notification. If you’re looking to reach a millennial audience and share videos that align with your Instagram aesthetic, you can try out Instagram Reels. Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! An example is this video by Spikeball. While both the Reels and TikTok editing interfaces may look similar, they are quite different from each other. TikTok is a social media video app built for creating and sharing short videos. While this video feature is a new realm for Instagram users, it isn’t new to the social media space! Watch what content goes viral, what the trending hashtags are, and what individual videos make it onto more people’s For You page. On Instagram, the video effects are more limited — users can only select effects from the Instagram Effects library before they film each video clip. Get Early Access today! This helps the platform learn what your content is really about, and showcases it to the right people who will engage with that type of content. To access it, you simply need to open the Instagram stories camera and find the Reels icon. This is something brands should take note of depending on what users they are trying to attract to their content. A great example of this is HP. Instagram Reels vs TikTok: The Showdown In this comparison between Instagram Reels vs TikTok, we went through some common features, privacy issues, the missing features and discussed the reach of content. And, while there are ways to get more Instagram followers from TikTok, using Instagram Reels is an awesome way to do it without leaving the app. It’s not surprising that Instagram launched Instagram Reels so quickly after TikTok surged in popularity. This is the opportunity to showcase your personality as a team or brand and break the barriers between you and your audience. The answer is yes! When TikTok first launched, it was noted as a “teenager-centric” app. The similarities beg the question — is there a difference between Instagram Reels and TikTok? If you’ll remember, this is also what happened when Snapchat launched and Instagram first introduced Instagram Stories. Regardless of how many followers you have, your content can gain exposure and potentially go viral in a single video rather than based on your profile as a whole. If you have a TikTok Pro Account, you have access to all of TikTok’s analytics. Share the same video on each platform at the same time and see what unfolds. This new generation is more interested in showcasing behind-the-scenes, less-curated, more authentic content. Get exclusive early access to visual planning and scheduling for TikTok on web and mobile. The largest was TikTok user OurFire, who has over 5 million fans. In a time where there are seemingly endless updates to how brands think about social media platforms, and how consumers use them, it’s important to stay up-to-date with what is important to implement in your business. A perfect example of this is trending food on TikTok, with news outlets like Vice depicting it as “the food platform for the people” versus apps like YouTube that are saturated with brand-focused content. Play rates are higher for Reels. Unlike competitors such as YouTube, videos posted on TikTok and Instagram Reels have a short maximum duration and can be captured, edited and posted only from a mobile device. When Vine launched, a lot of creatives put their content only on Vine and gained massive popularity on the app. These include In-Feed Ads, which have a Sponsored label when they appear in For You page. Instagram recently introduced new branded content tags for Instagram Reels as a way for Instagram to ensure creators clearly disclose when they’re creating branded content, increase transparency, and to make it easier for creators and brands to create, share, and amplify branded content. With the two platforms now offering very similar functionalities, we conducted some research to assess the performance of Reels vs TikTok content. Just like IGTV, Instagram Reels now has its own Explore tab within Instagram. TikTok videos are 15 seconds long, but the platform recently changed the status quo to allow users to link four clips together. Popular themes and trending hashtags are constantly changing, so it’s best to stay up-to-date with what the top creators are doing on TikTok via your For You page. It’s a powerful way to showcase your personality and brand in an authentic way. The primary benefit of Instagram Reels is that it’s a feature on a platform that most brands and creative businesses already use. While influencer marketing is new to TikTok, the brand has taken significant steps to provide in-company assistance to brands wanting authentic data insights, conversion statistics, and monitoring of campaign success—something that Instagram currently does not offer broadly. While this video feature is a new realm for Instagram users, it isn’t new to the social media space! Our talented Shutterstock Tutorials team put together this awesome video and blog post on how creatives and businesses can easily create Instagram Reels. So, which app you think will win? It’s a big difference. TikTok is already one of the most used apps in the world, exceeding 2 billion total global downloads in early 2020. This means if you have a business account and want to share a Reel with music, you have to create your own audio or film and edit it outside of Instagram. 1. Conoce cuáles son las diferencias entre Instagram Reels y TikTok. Let’s compare them, and discover what the right channel is for you to focus on with the content that you create or purchase on Shutterstock. Both TikTok and Instagram Reels allow their users to record fifteen-second clips set to music. The cool thing about Instagram Reels is that you can edit directly on Instagram. Contrary to popular belief, it’s not just a destination for dancing tweens. And, if you’re looking to take part in viral trends and reach a younger Gen Z audience, you may see more success on TikTok. With the rising popularity of TikTok, Instagram introduced Instagram Reels — a new way for users to record 15 to 30-second videos set to music. While longer content may work better with TikTok’s timestamp,  you can still be creative on Reels. Since its première, a common question people ask is, “Are Instagram Reels like TikTok?” And the answer is a resounding yes – Reels are similar to TikTok. Next, let’s talk about the benefits of TikTok and how brands are currently using TikTok to maximize their reach with this new audience. As a brand on Instagram, posting educational content is almost a requirement for brands who want to provide real valuable information to their followers. As for the Instagram Reels algorithm, it’s not as clear cut as TikTok’s just yet. Some other fun editing tools on TikTok are the voice effects and voiceover tools. There are now over 800 million active users on TikTok worldwide and it is the most downloaded app on Apple’s app store. En este video te diremos las diferencias entre Instagram Reels vs TikTok para que elijas tu favorita. You have the ability to reach users in the 30-50-year-old demographic, which are not TikTok’s primary audience. If you’re using Instagram for your business or brand, you likely have an Instagram Shop, story highlights, a feed full of content, and so much more. With the rising popularity of TikTok, Instagram introduced Instagram Reels — a new way for users to record 15 to 30-second videos set to music. Unlike Instagram’s relatively open transparency about how their algorithm works, TikTok is on the other hand quite mysterious about what content performs well on its platform. While TikTok ads aren’t as popular for small businesses as they are on other platforms, they do offer paid advertising options. Infographic: Instagram Reels vs. TikTok - everything you should know. The same thing has the potential to happen to any brand or creative business on Instagram or TikTok using these features. How does the Instagram algorithm actually work? It’s Facebook’s attempt to compete with TikTok, which is also aimed at short-form video creation and is especially popular for Gen Z. Instagram Reels is a short-format video feed where users can post 15-second clips to make people laugh, show off a skill, or market their brand. So, for a while a lot of big brands and adult influencers and bloggers weren’t using the app. To take on Zoom it recently introduced Messenger Rooms.Now with Reels TikTok is the target.Instagram Reels has started rolling out in India beginning Wednesday evening. See how clean and conscious beauty brand @cocokind takes full advantage of Reels’ 30-second time stamp by offering skincare tips and diving deep into popular skincare myths. TikTok also shows you Sounds your followers listened to, which can help you decide what Sound to use next. Massive TikTokers Dixie D’Amelio, who boasts 32 million followers and Addison Rae, who has 53.3 million recently posted videos urging their followers to subscribe to their Instagram and YouTube accounts instead. Another difference? These features are a fun way for brands and businesses to creatively interact and engage with users in their community (and grow their reach even further!). In today’s world, no one is second guessing the need for their brand to be on Instagram. There are still several differences between TikTok and Instagram Reels. You can do this by using Instagram Stories stickers. Currently, on Instagram Reels, many business profiles are unable to access Instagram’s music feature. On TikTok users have access to all of TikTok’s Sound library — which is a huge deal on the platform where sound matters. Building an engaging audience on any social media platform is never a bad idea. Check out this cute tutorial from Sephora, This adorable sponsored post by @colormecourtney for Nike, How to Make Zoom Backgrounds for Video Chatters Everywhere, 7 Creative TikTok Trends for Photographers to Try, 8 Tips on How to Make Money on Instagram in 2020, A Beginner’s Guide to Promoting Your Illustrations on Instagram in 2020. The 7 main differences between Instagram Reels and TikTok. Looking for more social media content? That’s not necessarily the case on TikTok — users aren’t as concerned about their feed looking a certain way. Instagram Reels is Facebook’s second attempt to compete with the TikTok giant. Another option is asking your audience where they’re spending their time — Instagram Reels or TikTok? From demographics and editing tools to why some business accounts don’t have access to music on Instagram, we’re breaking down the top 7 differences. You already know what your demographics on Instagram are, but TikTok is going to take a bit more trial and error. That’s all changing, which has forced other social media companies like Instagram to take notice. Using TikTok with Photographer and Influencer Alexander Stemplewski, TikTok for Photographers: Tips for Getting a Head Start. So for brands and creatives interested in comparing Instagram Reels vs. TikTok, the short answer is that both platforms are essentially currently offering the same service. Editing in TikTok vs Instagram Reels – Which is Worth Your Time? Instagram has given Instagram Reels the same care and attention as to its launch of IGTV, a feature that allows users to create series-based content that users can release to followers as almost mini-episodes. So for brands and creatives interested in comparing Instagram Reels vs. TikTok, the short answer is that both platforms are essentially currently offering the same service. This is a huge game-changer if you’re a brand or business that sells products. 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